Marketing and Entrepreneurship

Program Description

In Marketing and Entrepreneurship, students will be creating virtual businesses that will compete with over 5,000 other student-driven virtual businesses around the world.  Their class period will be utilized to complete the daily tasks that are necessary to run a business.  Students will learn business and marketing basics. This includes all activities related to moving a product from manufacturer to final customer. Students gain realistic professional experience through membership in DECA, an international association of high school and college students studying marketing, management and entrepreneurship in business, finance, hospitality and marketing sales and service. DECA is co-curricular and designed to increase a student’s understanding of marketing principals, leadership skills, personal and professional development.  Skills and knowledge learned in class and through DECA are put into practice through the School Store: The Bodega Gift and Snack Shop. Field trips, guest speakers and Co-Op (work experiences) expose students to the "real world" of business and marketing. 



Related Professions

Marketing Executive
Public Relations
Sales Representative  

Possible Certifications

ASK Certification – Assessment of Skills and Knowledge for Business  

Possible College Credits

VE NOCTI National Assessment


Northwood University: $1000/year


Baker College
Delta College 
Ferris State University
Mott Community College
Oakland Community College

2018-19 Accomplishments

Community Service Projects: 
• MDA Shamrocks
• Food Drive for Country Christian Church Food Pantry

DECA Competitions and Conferences: 
• District 1 Competition (Saginaw Valley University)
• State Career Development Conference (Detroit, Mi)
• International Career Development Conference (Orlando, Fl)
Instructor DECA District 1 Representative on Advisory Board

Virtual Enterprises International:
• State Leadership Conference (Base Camp, Flint, Mi)
• Southern Region Exhibition & Conference (Pigeon Forge, Tn)
 Business Plan Competition (Northwood University)
• Annual Report Competition (on-line)
Both VE firms Top 50 recognition nationally
Instructor VE Michigan State Coordinator

• Zehnders, Frankenmuth, MI  



Teacher: Carrie Smith
(810) 664-1124 ext. 4154
Paraprofessional: Cheryl Hall
(810) 664-1124 ext. 4154

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